Building new ways for a global fitness brand to reach its community beyond the workout.
FITNESS · CONSUMER · BRAND · PARTNERSHIPS
HIGHLIGHTS
Audience & Community 350K+ subscribers reached through a newly launched brand newsletter.
Retail Supported development of a pitch that helped secure a partnership with a top-10 US retailer.
Content & Editorial Wrote for the brand's print magazine, distributed through Whole Foods, and interviewed 50+ leading physicians and medical professionals to develop health and wellness editorial and thought leadership.