I work selectively with founders, start-ups, larger corporations, funds and hospitality groups on ambitious projects across health, wellness, consumer experiences, and frontier technology.

My work often begins when something important is still taking shape, a new company, concept, story, experience, market or opportunity, and benefits from an outside perspective that can move comfortably between strategy and execution.

Where We Might Begin…

I believe the most interesting work rarely starts with a predefined deliverable, it starts with a consequential question that invites research, judgment, and strategy.

How do we translate a differentiated point of view into an experience that can actually be delivered consistently?

Where can AI materially improve how our business operates and where is human judgment still the advantage?

We can explain what we've built. Why isn't the market understanding why it matters?

Our market is changing. What will matter in three years that we're underestimating today?

We have a successful core business. Where is the most credible next source of growth?

Which parts of this market are structurally attractive and which business models actually capture the value?

The product is technically differentiated. Is that differentiation commercially meaningful?

We're raising capital. What story will make investors understand the opportunity and believe we can capture it?

“The team have all said how much they like working with you, your rigor in the work, as well as what you are like as a person.”

Get In Touch

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.