I work selectively with founders, start-ups, larger corporations, funds and hospitality groups on ambitious projects across health, wellness, consumer experiences, and frontier technology.

My work often begins when something important is still taking shape, a new company, concept, story, experience, market or opportunity, and benefits from an outside perspective that can move comfortably between strategy and execution.

How I Work

  • Strategy & Scale

    Finding the opportunity inside an ambitious or ambiguous idea, and creating the structure to pursue it.

    Turning ambitious ideas into repeatable businesses, creating structure, pressure-testing what works, identifying what doesn't, and building the systems required to scale.

  • Innovation

    Finding practical applications for emerging technologies and new ways of working. Translating what's possible into tools, systems and processes that create real advantage.

  • Story

    Turning complexity into something people immediately understand, believe in and want to join.

  • Connection

    Bringing together founders, investors, experts, partners, and collaborators who can meaningfully change the trajectory of a project.

  • Investment

    Applying an investor's lens to markets, companies and opportunities and an operator's understanding of what happens after the investment is made.

  • Experience

    Thinking beyond what something says to how it actually feels, across hospitality, wellness, programming, community and culture.

Where we might begin…

The business is working. Where does the next phase of growth come from?

We're building a new hotel, club, wellness concept. What should the experience actually be?

We know there's something here. We just don't know what it should become yet.

Everyone says we should be using more AI. What does that actually mean for our firm?

The science is extraordinary. The story isn't landing.

We know we want more exposure to health and wellness. How should we be evaluating opportunities?

We have an incredible first location. How do we turn it into a repeatable business?

Where could our existing strengths become a new source of growth?

What's going to matter three years from now that everyone is underestimating today?

“The team have all said how much they like working with you, your rigor in the work, as well as what you are like as a person.”

Get In Touch

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.