Building an intimate health & wellness experience in the Swiss Alps
WELLNESS · HOSPITALITY · STRATEGY · OPERATIONSPeak Health brought together leading physicians, wellness practitioners and a global private-client community at The Capra in Saas-Fee, Switzerland.
The concept was built from idea to operating business, spanning strategy, economics, operations, partnerships, programming and the guest experience.
From idea to business.
THE WORK
Business & Commercial Strategy
Developed the business plan and financial model; shaped the commercial proposition, pricing and approach to growth.
Operating Model
Built the systems and processes required to deliver the concept and led the cross-functional team responsible for execution in Switzerland.
Health & Wellness Proposition
Worked with the medical advisory board to translate clinical and wellness expertise into programming; sourced and managed physicians and practitioners; developed workshops, talks and expert-led experiences.
Guest Experience
Designed the end-to-end experience for an international HNW clientele, working across the intersection of medical programming, hospitality and high-touch service.
Partnerships & Community
Built relationships across wellness brands, private-client networks, physicians, investors and advisors; developed events and expert panels to expand the Peak Health ecosystem.
RESULTS
80%
growth in wellness-brand and private-client partnerships in year one, contributing to revenue growth and expanding the community around the business.
0 → 1
Concept to operating business.